Over the course of starting this business I have had many people ask me, "Why Seguin for a brewery?" My response was usually candid in explaining this is my home; this is where I grew up; I have friends and family here; this is what I know, and I enjoy living in my hometown. As I continued to hear people ask this question with genuine interest, I began answering the question, "Why not Seguin?"
Generally I received a slew of answers ranging from demographics, socioeconomic, to there is nothing to do in Seguin, and many other responses that have a negative connotation about this community. These reasons cause some to believe Seguin seems like an odd choice. But generally those exact reasons are indeed why Seguin is the perfect place for a brewery and other new small business ventures because there is opportunity and change and growth happening here. It is a fun time for our historic town, and these are some of the answers to the question, "Why Seguin?"
1. Progress. Seguin is a great town in which to live. We have agriculture, parks, lakes, small shops, local restaurants, an amusement park, a nationally recognized university, a regional hospital, manufacturing, diversity and a wonderful family oriented community. As a city, we have so much great growth occurring in both small and larger businesses coming into town and creating jobs and stimulating the local economy. We have this amazing effort taking place to revitalize our historic downtown and return it to a place that is vibrant with shops, retail, and living. This has come from the efforts of many men and women who call Seguin home, and it is these people who have been the catalysts for growth and progress.
2. Opportunity. One of the greatest accomplishments a person can make in their lifetime is to make a positive difference. The difference doesn't have to be monumental to the world to be impactful. The difference can be small and monumental to a few, but it is still making a difference. We feel like we have an opportunity to make a difference in Seguin. We have an opportunity to create a product for this community to be proud of and call its own. We get to be apart of the ground level of the city's new growth. We have an opportunity to work with other small local businesses to help them reach new customers and generate new business. We can stimulate economic growth here in our community and even though it may be in a small way we are nonetheless excited for this opportunity.
3. Pride. The greater part of this community cares about and has pride for Seguin. These people are just as excited to see the new growth and support the local businesses within our community. It is these people that help us prove "why Seguin" everyday as nearly 50% of our beer sales come from right here in this community. Our citizens have proven that there is a market for craft beer in this town, but more importantly it is local products that they care about because those products came from this community - a community in which they have great pride.
4. Small town, big nuts. People enjoy our tagline and we are happy it provides them with a chuckle. We hope it creates a way for consumers to remember us and our products. But the tagline is more than just a celebration of the World's Largest Pecans. In fact, the tagline is deeper than that because it also represents the people who are nuts about this town. These people are everywhere in Seguin and their passion for our community is impossible for them to hide. It is with great pleasure that I get to watch eyes light up when people share our town's interesting history, or share the successes of our local youth sports, or discuss the renovations in the downtown. So yes, the tagline is about the pecans, but it is also about the big nuts that live in this small town and work to see it prosper.
Good things are happening here, and we are happy to be a small part of it. Cheers from Seguin Brewing Company.